Crowdfunding is a way to raise money, awareness and support for a project, from the people around you. It’s means of funding that allows individuals to make their ideas a reality with the power of the crowd.
Crowdfunding enables people with great ideas to raise the money they need, in return for ‘rewards’. The public can back your idea with pledges of money and project owners can ‘thank’ their backers with rewards that reflect the money contributed. Don’t worry – we’ve got some great reward ideas for you in our guides!
In another sense we can say Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors. This approach taps into the collective efforts of a large pool of individuals—primarily online via social media and crowdfunding platforms—and leverages their networks for greater reach and exposure.
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